Description
Thirty-one chapters; 48 pages; soft covers; staple bound.
First printing; copyright 1989 by Stanford Productions.
Chapters include:
Where Did Trade Shows Come From?
Why Do Businesses Exhibit At Trade Shows?
Trade Shows Today
The Cost Of Trade Shows
Why Would A Company Want To Use A Magician?
Selecting The Right Kind Of Magic To Perform
Costume
Magician Or Salesman?
What Kind Of Person Does It Take To Be A Trade Show Magician?
Setting The Stage
Establishing A Rapport With Other Exhibitors
The Show Must Go On
When To Arrive For A Show
Airlines
Luggage
What To Charge
How Often To Perform
Hospitality Suites
The Pitch
The Grabber
Props
Hecklers
Stanford’s Nightmare
Give-Aways
Taxes
Advertising
Contracts
Double Bookings
Types Of Companies That Will Be Receptive
How To Get Bookings
