How To Work Trade Shows As A Business (CW Stanford)

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Description

Thirty-one chapters; 48 pages; soft covers; staple bound.

First printing; copyright 1989 by Stanford Productions.

Chapters include:

Where Did Trade Shows Come From?

Why Do Businesses Exhibit At Trade Shows?

Trade Shows Today

The Cost Of Trade Shows

Why Would A Company Want To Use A Magician?

Selecting The Right Kind Of Magic To Perform

Costume

Magician Or Salesman?

What Kind Of Person Does It Take To Be A Trade Show Magician?

Setting The Stage

Establishing A Rapport With Other Exhibitors

The Show Must Go On

When To Arrive For A Show

Airlines

Luggage

What To Charge

How Often To Perform

Hospitality Suites

The Pitch

The Grabber

Props

Hecklers

Stanford’s Nightmare

Give-Aways

Taxes

Advertising

Contracts

Double Bookings

Types Of Companies That Will Be Receptive

How To Get Bookings