Vintage Advertising John Giordmaine Balancing Butterfly


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From an old magician’s estate purchase. Well known children’s magician John Giordmaine with his advertising on the old Balancing Butterfly trick.  Nice condition. Works well.


Born Giovanni Nicola Giordmaina in Malta, he immigrated to Canada in 1919. He started as an electrician, but went onto a successful career as a professional magician after a serious injury in an electrical accident.

He became friends with Sid Lorraine who got him to join the International Brotherhood of Magicians. He changed his name to Giordmaine to rhyme with legerdemain.

In the late 1930s, Giordmaine worked at The Arcade Magic and Novelty Shop and the T. Eaton Company of Toronto. While at Eaton’s toy department during the 1940s, he developed and sold a magic kit.

He became the first magician on television in 1933 and appeared on the Howdy-Doody show, Captain Kangaroo, Paul Winchell’s Circus Time. He had been described as “the world’s greatest little magician artist” in an early television show for children.

Giordmaine was a guest on The Ed Sullivan Show in 1957 and played the New York World’s Fair.

His Comedy Rope Trick can be found in Stewart JamesEncyclopedia of Rope Tricks, Vol. 2 (1968) and his The Stamp Album: Magic Coloring Book in Tarbell Course in Magic, Volume 4.[1][2] [3][4]

A 30-minute documentary film directed by York Professor Laurence Green documentary film about his life was called “Sleight of Hand”.[5]